Fighting Fifty

Overview

Together with her team of health and beauty experts, Tracey McAlpine heads up Fighting Fifty to provide relevant health, beauty and fitness information to a growing demographic of women, (and increasingly men), approaching and over 50. The Fighting Fifty website acts as an archive of insights, articles, vlogs and product reviews.

Fighting Fifty required a subtle makeover and a vibrate colour palette was applied to the ident and website throughout, providing a positive, feel-good spin on what was quite a mundane existing aesthetic. Iconography was applied to visually reference the various site categories, which subsequently aided successful user experience helping to encourage easy navigation to the plethora of archived content.

The result was a colourful and dynamic user interface which together with effective creative development, became a joy to engage with.