Ilmari
Overview
Ilmari provide an accessible, off-the-shelf analytics tool for commodity risk management. This one page scrolling site introduced their first product, Sampo.
As this was a fintech startup, the canvas was blank. Inspiration was drawn upon Finnish mythology (Ilmarinen was a legendary Finnish God) and the ancient rune grid which formed the basis of the logo mark. Innovative corporate styling played a more prominent visual role as the need to resonate within the financial sector was crucial.
A vibrant yet understated colour palette and illustrative iconography combined to display a dynamic suite of product features and highlights. Through a sequence of clever, creative development and progressive scrolling effects, a compelling and interactive digital experience was created for an otherwise traditionally corporate looking website.