Spearheaded by Olyvia Kwok, a distinguished pioneer in the arts world, Willstone Management offer an expert perspective on art investment, valuation and acquisition. Their previous website and identity was outdated and required a stronger online presence in order to build upon an already reputable brand. The objectives were two fold; to highlight Willstone’s experience and market knowledge whilst utilising Olyvia’s prestigious reputation in the arts world. This was achieved on the website through a combination of direct and purposeful copy with considered user experience.
Visually, the new identity featured elegant letterforms and delicate typographic details, paired with a distinctive colour palette, which purposely steered clear of typical corporate colour ways. The result was a dynamic and interactive semi biographical company profile which focused on user engagement and storytelling.