Wigmore Sports are an independent, family run business and Britains no.1 rackets specialists who pride themselves on expert, personal service from staff who play and love the game. As a shop, their reputation and acumen severely outweighed their lacking and dated online presence. The challenge was to match and relay the service they offer in store, onto a new website.
A vibrant and dynamic visual style was applied to a completely restructured website and checkout system. User experience was at the core of this project for efficient online shopping and a bespoke stringing module was introduced to provide users with complete flexibility and customisation whilst purchasing any racket. The website was fully integrated with Wigmore’s existing EPOS system and loyalty scheme to provide seamless operation across on and offline sales for both the customer and the client.