The Laboratory is a premium, members only spa and health club with two sites in North London. More than just a gym, The Lab is a stylish and serene place in which to work out or relax. Westside are involved in all on and offline collateral for The Lab and with the re-launch of their website, a new revitalised visual style has been applied across all materials.
The challenge is to find equilibrium between the dynamic nature of the gym and the peace and tranquility of the spa. The primary brand is bold and energetic which is contrasted by natural colours to evoke mindfulness and relaxation. Commercial art direction during club photoshoots have provided a library of visually stunning and impactful photography to use throughout all seasonal campaigns.