The Fry Group

Overview

The Fry Group are a global, top 5 financial advisory firm with a proud, long standing heritage. Their identity lacked inspiration and their online presence struggled to communicate their range of services or capture any effective data.

The new identity pays homage to the company’s unique history, whilst promoting their experience, credibility and expertise. The design is based on clear volumetric contrasts, both in typography and in complementary pictorial elements that are also passed throughout the website.

User experience and interface design was also fundamental. Wireframes and prototypes were designed to test and analyse user navigation to ensure successful and positive engagement.

Alongside detailed and careful programming, the new website takes on life, resonates with the company’s core audience, grows harmoniously across every device and strikes a visual balance between corporate style and creative design.