Sanofi are a French multinational biopharmaceutical company and a global leader in human healthcare. To maintain their ongoing need for discovery and commercialisation of new technologies, we created an open innovation portal on behalf and in partnership with Yet2 who manage Sanofi’s innovation portal. To break the mould and stand away from standard competitor portals, we created the unexpected to resonate with the imagination and spirit of the typical end user; pioneers, entrepreneurs and innovators.
The result was a dynamic, imaginary world of fluid and organic morphing liquid forms which illustrated the concept of two separate elements merging together to form a partnership. Combined with a vibrant, clinical colour palette, graphic iconography and positive, human-centric imagery, the visual style and creative user interface helped to establish a solid foundation for Sanofi’s open innovation demands.